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Ambush Marketing

This tag is associated with 4 posts

Ambush Marketing and Indian Law – Learning Module

In this learning module, we describe and summarise the current state of Indian law on “ambush marketing”, analysing the applicability and adequacy of available remedies with respect to such “ambush marketing.” Trademark Law Under the Trade Marks Act, 1999, a trade mark may be registered or unregistered. By registering a trade mark, the registrant is … Continue reading

Associating with the London 2012 Summer Olympic Games: A Primer

By Vidya Narayanswamy & Fatema Merchant Introduction The Olympics, regarded as the mother of all sporting events, offers a colossal opportunity for commercial entities to associate themselves with it and capitalise on its immense popularity. The London Olympic Games and Paralympic Games Act 2006 (the “Act”) grants the London Organising Committee of the Olympic Games and … Continue reading

Ambush Marketing and ‘The Mega Event Monopoly’

Andre M. Louw An Interview in 2011 with Dr. Andre M. Louw, Senior Lecturer, Faculty of Law, University of KwaZulu-Natal, Durban, South Africa. Andre, could you tell us a bit about your journey leading up to your current academic position? After completing articles of clerkship with a Cape Town law firm and qualifying as an … Continue reading

Understanding Ambush Marketing

By Nandan Kamath Major sporting events present an unparalleled platform for companies to gain worldwide visibility. However, given the grand scale on which these events are organised, it is not unusual to find a number of companies seeking to align themselves with these events without actually securing the official sponsorship rights. This tactic is known … Continue reading